What is a favicon?
Favicons are a small image that is used by web browsers to graphically represent your site in the address bar of the browser and your bookmarks/favorites.
Why do I need a favicon?
Having a default favicon looks like you have not taken the time to complete your site. Creating a favicon is primarly used for branding purposes and to increase the customers experience, it really shows that you care about your customer. Not to mention when you bookmark a site it also saves and displays your favicon making it much easier for you customers to see your brand when navigating their bookmarks. Why not make it as easy for your customers to find you again.
Contact me to get your favicon created and installed on your site.