What is White Space and why is it important?
White space is often mentioned as negative space, it does not mean you have to use white, it can be any color you want. In terms of web-pages white space is the part of your page left untouched. There are many ways to create white space in a website, it can be margins, padding, gutters and the space used between areas of your page.
Think of it like reading a giant wall of text with not punctuation, spacing, paragraphs. It is hard to read and hurts your eyes. Now take the same text and add some paragraphs etc you will find it much easier to read and adsorb the meaning.
Therefore, when thinking of your site, always keep in mind how you can add space, white space draws the eyes to the content you want everyone to see.