Content is King
One of the most important things for your website and its success is to have content on your site. Content can include images, articles, blog posts, videos…basically anything you can think of you can put on your site. Having said that you need content and lots of it, if is extremely important that you have original content.
Simply put, Google can tell if you have ‘stolen’ content from another site, they can possibly punish your site for doing so. Also, to keep your visitors happy put a bit of yourself into you site. Use your personality to capture and engage your audience.
One of my golden rules is to constantly create content that is relevant to your site. Even if you add a couple images, a new product or a blog post…everything helps in keeping your visitors wanting and needing to return.